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Food-brand personnel or builders-such as suppliers, bottlers, or agents-are usually accountable for equipping the merchandise at the checkout (Moss, 2013a)

Сообщение от CN Etagy вкл 13.05.2022
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Food-brand personnel or builders-such as suppliers, bottlers, or agents-are usually accountable for equipping the merchandise at the checkout (Moss, 2013a)

It “front-avoid merchandising” is more than just placing situations with the shelf; brand new manufacturers’ teams make and you may pursue specific planograms you to portray in which factors continue the latest bookshelf, use the brand new bargain within dinner team and the retailer, and change the look of the displays at least twice annual (Dietz, 2009).

The 2 greatest companies out-of soft drinks-PepsiCo and you can Coca-Cola-also promote Aquafina (PepsiCo) and you may Dasani (Coca-Cola) bottled water. Continue Reading

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